Brass banking
2022
Brass Without KYC / Banking
skills
Product Strategy / Art Direction / Interaction Design / Product Design
my role
I led product and design at Brass in 2022, my primary focus was on building new products for the Brass brand around Commerce. I collaborated with Product (Tolu Saba, Princess Akari), Engineering and the founder (Sola) who was my Manager.
Brass banking
2022
Brass Without KYC / Banking
skills
Product Strategy / Art Direction / Interaction Design / Product Design
my role
I led product and design at Brass in 2022, my primary focus was on building new products for the Brass brand around Commerce. I collaborated with Product (Tolu Saba, Princess Akari), Engineering and the founder (Sola) who was my Manager.
Brass banking
2022
Brass Without KYC / Banking
skills
Product Strategy / Art Direction / Interaction Design / Product Design
my role
I led product and design at Brass in 2022, my primary focus was on building new products for the Brass brand around Commerce. I collaborated with Product (Tolu Saba, Princess Akari), Engineering and the founder (Sola) who was my Manager.
Brass is a digital bank for SMEs in Nigeria that acts as a growth engine for African local businesses and consumers by providing them access to the financial tools they need to run their everyday business.
In 2022 we discovered an opportunity to onboard more SMEs who could not yet complete the extensive KYC process and register their business with Brass. This approach would give customers limited access to the Brass product without any of the banking features. If they wanted to access more, they would need to upgrade their account by completing KYC.
I collaborated with the Head of Design as well as the CEO of Brass to scope / identify a balanced list of features and constraints that kept the problem interesting yet relatively easy to approach. They include
Users should be able to create a brass account without kyc
Users without a KYC should be able to use brass Invoices and collection products.
Users without KYC should be able to send funds using mono
Allow users to link their own bank accounts to receive payments for invoices for a fee.
Brass is a digital bank for SMEs in Nigeria that acts as a growth engine for African local businesses and consumers by providing them access to the financial tools they need to run their everyday business.
In 2022 we discovered an opportunity to onboard more SMEs who could not yet complete the extensive KYC process and register their business with Brass. This approach would give customers limited access to the Brass product without any of the banking features. If they wanted to access more, they would need to upgrade their account by completing KYC.
I collaborated with the Head of Design as well as the CEO of Brass to scope / identify a balanced list of features and constraints that kept the problem interesting yet relatively easy to approach. They include
Users should be able to create a brass account without kyc
Users without a KYC should be able to use brass Invoices and collection products.
Users without KYC should be able to send funds using mono
Allow users to link their own bank accounts to receive payments for invoices for a fee.
Brass is a digital bank for SMEs in Nigeria that acts as a growth engine for African local businesses and consumers by providing them access to the financial tools they need to run their everyday business.
In 2022 we discovered an opportunity to onboard more SMEs who could not yet complete the extensive KYC process and register their business with Brass. This approach would give customers limited access to the Brass product without any of the banking features. If they wanted to access more, they would need to upgrade their account by completing KYC.
I collaborated with the Head of Design as well as the CEO of Brass to scope / identify a balanced list of features and constraints that kept the problem interesting yet relatively easy to approach. They include
Users should be able to create a brass account without kyc
Users without a KYC should be able to use brass Invoices and collection products.
Users without KYC should be able to send funds using mono
Allow users to link their own bank accounts to receive payments for invoices for a fee.
Flows, risk and documentation
The Brass KYC / onboarding process from start to finish takes around 10 Minutes! While lengthy by most standards, the onboarding team has to with constraints such as Legal obligations, Risk management and standardised KYC requirements. My first step while working on this project was to understand and document the opportunity as well all the compliance/regulatory risk associated with creating a "shortcut" for KYC.
I collaborated with the CEO and Head of design to polish and iterate on the user flow from onboarding to the end of the funnel's life-cycle which we expected would lead to an improvement in customer onboarding, MAU and TAM.
Flows, risk and documentation
The Brass KYC / onboarding process from start to finish takes around 10 Minutes! While lengthy by most standards, the onboarding team has to with constraints such as Legal obligations, Risk management and standardised KYC requirements. My first step while working on this project was to understand and document the opportunity as well all the compliance/regulatory risk associated with creating a "shortcut" for KYC.
I collaborated with the CEO and Head of design to polish and iterate on the user flow from onboarding to the end of the funnel's life-cycle which we expected would lead to an improvement in customer onboarding, MAU and TAM.
Flows, risk and documentation
The Brass KYC / onboarding process from start to finish takes around 10 Minutes! While lengthy by most standards, the onboarding team has to with constraints such as Legal obligations, Risk management and standardised KYC requirements. My first step while working on this project was to understand and document the opportunity as well all the compliance/regulatory risk associated with creating a "shortcut" for KYC.
I collaborated with the CEO and Head of design to polish and iterate on the user flow from onboarding to the end of the funnel's life-cycle which we expected would lead to an improvement in customer onboarding, MAU and TAM.
Authentication with google
We decided to keep it very simple without leaving the gates wide open. To do this we introduced some friction to slow a user down. This friction was requiring a business email account when signing up with Gmail. This would weed out businesses that did not have a Google account. More on this later.
Dashboard / homepage
The homepage acts as the main funnel for channeling users to try the Brass Demo or begin the KYB process. I designed a Mercury style demo for brass by adding "read only" sections to the sidebar to tempt users into completing their KYB. I also designed the header banner to funnel users.
invoices
One of the attractive features bundled with Brass without KYC was the Invoicing feature which allows businesses to create and receive invoices.
contacts & bank accounts
In addition to the other features, we permitted business owners to add third party bank accounts for a small fee.
Authentication with google
We decided to keep it very simple without leaving the gates wide open. To do this we introduced some friction to slow a user down. This friction was requiring a business email account when signing up with Gmail. This would weed out businesses that did not have a Google account. More on this later.
Dashboard / homepage
The homepage acts as the main funnel for channeling users to try the Brass Demo or begin the KYB process. I designed a Mercury style demo for brass by adding "read only" sections to the sidebar to tempt users into completing their KYB. I also designed the header banner to funnel users.
invoices
One of the attractive features bundled with Brass without KYC was the Invoicing feature which allows businesses to create and receive invoices.
contacts & bank accounts
In addition to the other features, we permitted business owners to add third party bank accounts for a small fee.
Authentication with google
We decided to keep it very simple without leaving the gates wide open. To do this we introduced some friction to slow a user down. This friction was requiring a business email account when signing up with Gmail. This would weed out businesses that did not have a Google account. More on this later.
Dashboard / homepage
The homepage acts as the main funnel for channeling users to try the Brass Demo or begin the KYB process. I designed a Mercury style demo for brass by adding "read only" sections to the sidebar to tempt users into completing their KYB. I also designed the header banner to funnel users.
invoices
One of the attractive features bundled with Brass without KYC was the Invoicing feature which allows businesses to create and receive invoices.
contacts & bank accounts
In addition to the other features, we permitted business owners to add third party bank accounts for a small fee.
Impact
Key results from experimenting with this product.
"31% reduction in onboarding dropoffs, 700+ active users onboarded using B/KYC"
What did i learn?
After launching the trial for Brass without KYC, we noticed the funnel did not work as expected. After a couple guided usability testing sessions and surveying users on Slack, we discovered that requiring prospective users to use a business account while authenticating with Google, we were alienating a large number of leads.
Brass without KYC was sun set after a 5 month trail period as we were unable to sufficiently de-risk the product. Brass launched Launchpad as a more robust approach by helping SMEs register their business with the Nigerian CAC.
credits
Thanks to this incredible team we exceeded expectations, S/O to them:
Product Management
Kemdirim Akujuobi
Princess Akari
Engineering / QA
Damilola
Princess Akari
Product Design
Kemdirim Akujuobi
Product Management
Kemdirim Akujuobi
Princess Akari
Impact
Key results from experimenting with this product.
"31% reduction in onboarding dropoffs, 700+ active users onboarded using B/KYC"
What did i learn?
After launching the trial for Brass without KYC, we noticed the funnel did not work as expected. After a couple guided usability testing sessions and surveying users on Slack, we discovered that requiring prospective users to use a business account while authenticating with Google, we were alienating a large number of leads.
Brass without KYC was sun set after a 5 month trail period as we were unable to sufficiently de-risk the product. Brass launched Launchpad as a more robust approach by helping SMEs register their business with the Nigerian CAC.
credits
Thanks to this incredible team we exceeded expectations, S/O to them:
Product Management
Kemdirim Akujuobi
Princess Akari
Engineering / QA
Damilola
Princess Akari
Product Design
Kemdirim Akujuobi
Product Management
Kemdirim Akujuobi
Princess Akari
Impact
Key results from experimenting with this product.
"31% reduction in onboarding dropoffs, 700+ active users onboarded using B/KYC"
What did i learn?
After launching the trial for Brass without KYC, we noticed the funnel did not work as expected. After a couple guided usability testing sessions and surveying users on Slack, we discovered that requiring prospective users to use a business account while authenticating with Google, we were alienating a large number of leads.
Brass without KYC was sun set after a 5 month trail period as we were unable to sufficiently de-risk the product. Brass launched Launchpad as a more robust approach by helping SMEs register their business with the Nigerian CAC.
credits
Thanks to this incredible team we exceeded expectations, S/O to them:
Product Management
Kemdirim Akujuobi
Princess Akari
Engineering / QA
Damilola
Princess Akari
Product Design
Kemdirim Akujuobi
Product Management
Kemdirim Akujuobi
Princess Akari
Maintained by Kemdirim
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London, UK
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